I think because these people don’t see writing as a process, they see the finished product…either they don’t understand that writing isn’t just an action, it’s a synthesis that requires raw materials. Or maybe they don’t understand that experience isn’t sufficient raw material. You need experience and skill to create a story that sounds good and resonates.
I love reading so much I can’t imagine not loving it, but when it’s made to be hard when you learn or it’s presented as a chore it’s harder to develop that love. Teaching kids and other adults to love reading by reading to them and reading yourself is something every reading adult can do!