producing an os with a focus on utility to end user would be a start. Even just something that makes some form of effort to give users a return on investment on their hardware. Right now, you unluck massive headroom, battery life, and stability, on a laptop by simple putting linux on it. All that despite windows enjoying better all around driver support from manufacturers.
A serious company would never have allowed its core product to turn into the clown show it currently is, yet here we are, a massive corporation pushes an OS that feels vibe coded, and is largly propped up by what little residual community goodwill/ignorance exsists.