I'm not sure I could characterize the frontier labs as greedy, given that they've been consistently losing gargantuan amounts of money.
The people who give them the money are greedy, and hopefully in for a rude awakening. Starting from Nvidia's vendor financing which has a very direct benefit to them, through to every company and oligarch investing into data centres in the hopes of being one of the ones left capitalizing on capturing the livelihoods of the majority of what remains of the "middle class".
It's either hopium or a truly horrific dystopia. Something's going to have to give.
The company may be losing money but the people are getting enormously rich and cashing out religiously