I cannot judge too harshly, since I still eat many kinds of animal. However, I never ate octopus growing up, and I learned of their intelligence before I tried it more than a few times. It was easier to "never start" than to quit. And besides, octopus is not that great and if you insist on eating seafood I find pretty much any other item to have more enjoyable texture.
Octopus is the only animal I've ever stopped eating due to ethical concerns (not that I'm against examining my relationship with other animals). That being said, it's really delicious if you get it fresh. It just so happens that it's very rare (in the US) to get fresh octopus. I liked tako nigiri and grilled octopus, Mediterranean style. The taste and texture difference between fresh and not fresh is huge though. Probably another great reason not to eat them!