This is going to increasingly happen over the years to come. Big organizations will become more sophisticated with operationalizing their data, training and running LLMs will continue to be demystified and accessible, and over time we'll get more and more specialized / industry-specific models.
It's going to become another way to monetize your informational assets if you're a big older enterprise with troves of data. All you need is time to figure out how to make it useful for yourself and then eventually sell access to it however you want.
Think of all the data that big orgs have that isn't accessible to all the AI labs to suck up.