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VCFundedGenYeryesterday at 4:21 PM17 repliesview on HN

To be fair, the Zune actually was a better media player than the ipod in almost every way. That wasn't a false statement.

The issue was the abysmal marketing and "me too" attitude Microsoft had (and still has).


Replies

saturn8601yesterday at 5:46 PM

I recall reading this story of some user doing a sync with Zune on their new computer. The computer had no songs on it and the Zune synced with that machine and wiped all the existing music off his Zune without warning him(or something like that its been years). I recall thinking, yep thats Microsoft. And to this day I still encounter dumb ways of thinking in many of their products. The endless negative stories I hear about Windows 11 are just the tip of the iceberg. The entire company has to be following a cohesive vision with leadership at top needing to be truly involved to make great end to end products and really Microsoft has not been that in a long time.

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blauditoreyesterday at 7:03 PM

Exactly. The same for Windows Phone. Both was amazing software on great hardware. They just never gained enough traction because MS was a bit late to the party and wasn't willing to push through (e.g. by compensating the late start and poor market position with heavy marketing investments and partnerships), so they eventually trashed those projects.

It's such a shame that the shitty MS products survive the ages while the great ones never gain real traction. I feel a bit sorry for the people who built such amazing stuff just to see it being cancelled and then having to work on the unsolicited background execution of the SharePoint 365 rev4.7 update manager (I made this up, but it probably exists).

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vanderZwantoday at 6:12 AM

I dated someone studying at a conservatory (the music kind) around that time. IIRC the Zune was quite popular with the students - even if most of them had an iMac - because it had one of the best microphones for recording live performances in an affordable package.

tambourine_manyesterday at 7:01 PM

The iPod's click wheel was amazing. Grab one if you have the chance and play a bit with it. I imagine a lot of people don't remember or have never used. Such a great feel and UX, Apple at its best.

iTunes was also unrivaled in its first versions, before it became an everything app. And syncing was pretty great before ubiquitous internet was a thing.

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staticman2yesterday at 6:07 PM

From what I recall Zune had a much bigger screen for videos so I bought one for that reason you can see the side by side here:

https://electronics.howstuffworks.com/zune-ipod.htm

gffrdyesterday at 4:38 PM

Technical capability pales in comparison to human desire.

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godwinson__4-8yesterday at 6:47 PM

The point is that after the iPhone dropped it didn't matter.

koliberyesterday at 7:06 PM

You’re right but that is not the point. The point t is that soon after the whole category of portable MP3 players got wiped out by smart phones.

tcmart14yesterday at 5:28 PM

Never had a zune, but I did have an iPod. I am willing to accept Zune was superior. But its just an example that, yea, often times the superior solution doesn't actually win. There is a huge list of better technology that lost out to worst technology. Which is why I find it funny the claim that the market is optimal in choosing winners and loosers.

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insane_dreameryesterday at 4:46 PM

I had the first iPod, and later the first Zune. The Zune had a beautiful UI, but by then Apple came out with the iPod Nano 2nd gen and that took the cake.

wat10000yesterday at 4:25 PM

It was better in every way you can quantify in a tech specs listing, and not in any way that actually matters to the customer.

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whatsThisBtn4yesterday at 7:36 PM

Apple excels in marketing. They are more similar to Nintendo than Nvidia.

throwaway894345yesterday at 6:41 PM

And the Zune media player was a much better media player than the other 6 Microsoft media players. It was crazy how much Microsoft invested in cannibalizing its own products--I remember they had a similar number of word processors, email clients, etc.

spacedcowboyyesterday at 7:16 PM

And marketing it with "turd brown" ass (oops!) an option

12_throw_awayyesterday at 7:56 PM

> the abysmal marketing

WELCOME TO THE SOCIAL

I remember multiple tech reviewers praising the marketing at the time. It was the first time my younger and more naive self experienced that now-familiar feeling in relation to the tech industry: "am I taking crazy pills? have I slipped into the bizarro universe? have these people ever interacted with another human being?" etc

riazrizviyesterday at 5:09 PM

The Zune failed vs the iPod because of marketing? Okay.

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