One of the things that Steve Jobs got very right was "and you can order right now". Announcements where you have to wait a month to order throw away all of the hype. Even allowing pre-orders and shipping later is a better idea and so silly that Apple has started walking away from that.
So many things I would impulse buy, but I have to wait a month and so I don't.
Don't give them ideas...
At least in the UK, that's exactly what they're doing right now. They're allowing pre-orders, with shipping on Sept 22.
Wonder how the cybertruck sales would have gone if tesla had done that.
(250,000 pre-orders, vs now ~5000 sales/quarter)