I was being a little exaggeratory on the 'first date' specifically, but there is 100% a subculture of 'normies' who care about things like that. The iPhone, and even the amount of cameras on your iPhone, became a status symbol.
Apple knows it, it's why they do everything they can to prevent 3rd party 'workarounds' to use iMessage. It's one of the things that gets people in the ecosystem, and keeps people in the ecosystem once they're in.
Blue bubbles and Facetime has probably kept more customers than anything else they have