exactly, but the "goes out of date" is bad when we talk about software.. but this isnt software, its hardware.
the youd have to buy a new one to get a better model is a FEATURE not a bug.
like if im apple... and i can put a sol level llm in an iphone, market it as privacy first you own your data personal assistant, integrate it all over the os... and then when there is a better model/siri make all the users buy a new phone... thats how they "win" ai.
the old standbys of better screens thinner cameras and batteries arent enough anymore. its basically tapped out. all modern phones are as thin as they need as big as they need as fast as they need and last all day on a battery...
apple needs a new number to up thing that people can actually feel/see. model generations could be it... every year faster, smarter, more capbilities and integrations.