When I search for "C2PA" on the google play store, there are more AI-watermark-removal apps than there are signing apps. Certain types will jump through ridiculous hoops if they think it will affect their algorithmic reach on social media.
Malicious users don't need to root their own phones. They just need to go to fakemyimage dot com, and someone else's rooted phone in a clickfarm-type setup signs it for them. I am not operating such a service myself because I thought it was unnecessary in making my point, but perhaps I will have to reconsider.
You're arguing that lots of people can spoof this, the other guy is arguing that nobody will know it can be spoofed so it will do more damage. But these are contradictory -- if fakes become common, then they will also become common knowledge. The impact of any given fake is reduced if there are more of them. The technology doesn't need to provide 100% assurance. If it adds even a little friction to the slop mills then that's increasing the signal to noise ratio.