A truly free market is also free of regulation and embraces predatory actions by monopolists. Think being paid in company scrip instead of dollars. Think a single food supply monopoly with patented seeds you can be prosecuted for propagating, and harmful additives in food because it's cheaper. Think better education inaccessible for those nincompoops who weren't born into wealth. Serves them right for choosing to be born poor, amirite?

Some amount of regulation is required if you want a just, healthy, society, with economic mobility.

People say they want 100% free markets but they don't really comprehend what that looks like.