When I was writing rust stuff a few years ago it seemed like nix was the hip cool thing all the up and coming rustaceans (mostly unemployed students trying to land faang jobs) were using. If you're not familiar with the rust community it's very different from other programming communities I've been in (python/go/ruby/etc). Almost felt like you'd be kicked out of their lunch table if you weren't using it, but I've only see it that ubiquitous there.

A lot of them, instead of learning the usual linuxii you'll be using in containers at work dive headfirst into nix.