Google does anything except launch a new version of Gemini Pro.
Why do they need to? For search, instant models are more important and fit the use case better.
Pro models are mainly for coding agent work; it doesn't necessarily make them any money.
I have a pro subscription, I think they have just given up. Likely because when they test their new models against the other frontier models they are so bad, they just pull it back. This leads them to try and innovate in other areas where there is currently less competition so they can compete. Not a bad play.
New version of Gemini Pro has now become like GTA-6
Just because Anthropic and OpenAI really want there to be an arms race justifying the outsized investment, doesn't mean the optimal play is to build larger, more expensive, models.
The capital infusion the frontier labs have received has gotten to a size where many believe it may not be possible to recoup this investment without some very unrealistic things happening.
I think it's reasonable to not completely drain one's cash reserves trying to stay ahead in a race where participants may very clearly be about to run straight off of a cliff.