Not OP, but with DNS ad blocking like pi-hole you need to be aware that any "normies" living with you will hate it. DNS blockers silently break any kind of "sponsored links" in search results and a lot of the links in email marketing, and most people use those frequently. They don't take kindly to being told they're doing it wrong and have to change their browsing habits for benefits they don't perceive.
Pi-hole let's you define different groups with different ad blocking policies. Then you can define which dhcp ips go in each group. Works very well. The "normies" won't even notice