alt Hacker NewsThis is indeed what is happening behind the scenes. By default Windows Update will automatically download and install support packages for pretty much any device Windows can identify through manufacturer/device IDs, which includes PCIe and USB devices but also monitors. This is most commonly used to deliver drivers but Microsoft allows these packages to silently install any user-facing application as well, presumably due to peripherals such as GPUs or audio chipsets often requiring "control panels" or similar companion apps.
Around a month ago LG took advantage of this feature by publishing a Windows "driver" for all their TVs and monitors that consisted entirely of payola bloatware, resulting in predictable backlash [1] and the obligatory subsequent HN discussion [2]. None of this has anything to do with the TVs themselves being connected to the internet or not.
> automatically
This is the root problem.
The computer should not do something that the user did not specifically command. It should not guess, "Oh, the user plugged in device X. This means I have the user's consent to download and install software."