There are several sites out there trying to help explain PPWR and they all say the same thing: the one that brings the package to an EU state market must do EPR registration in that EU state.

If you sell directly to consumers from a web shop, that is you.

A selection of such guides:

https://www.ppwrconsulting.com/blog/ppwr-small-business-sme/

https://packdeclare.com/blog/ppwr-sme-guide

https://getreadycompliance.eu/ppwr-extended-producer-respons...

You are free to pretend you know better than SME's all over the union, their chambers of commerce, actual CUSTOMERS dealing with this, but evidently business has already ground to a halt anyway.

This is exactly what I mean by regulation believers. Here you have all the evidence you need that the harm is done, yet you believe it's still about some philosophical debate whether the regulation even works that way.