alt Hacker NewsThen you see it wrong. Plans for returning humans to the surface of the moon have been being developed for longer than you've known Musk's name.
The Artemis program was developed out of the Constellation program, which was initiated sometime around 2005 or 6.
How is landing on the moon not a publicity stunt? What can the humans do that massively cheaper robots couldn't - besides take some awesome photos and bring back some more moon rocks?
Of course there have long been plans to go back to the moon because its a cool fun thing to do and whoever happens to be president would likely be well remembered for taking credit for it. That doesn't give it credibility as a useful endeavor.