Such anti patterns are like Nostradamus’s prophecies - you see a company flopping then curve fit a narrative to justify the antipatterns.
How do I, as a founder, know that I am falling into an anti pattern? I don’t believe it is possible to know. You can only “know” in hindsight and that makes these anti patterns useless.
It takes understanding your own impulses and cognitive biases.
https://en.wikipedia.org/wiki/List_of_cognitive_biases
Most people start a small business for tax reasons, and the few lucky loud clowns claiming hyper-scaling BS is sustainable simply disappear within 5 years.
Best advice, answer the simple question "will random people buy this when no one is looking?"... if you have to explain/sell a product/service more than 5 seconds, than that business model likely isn't sustainable.
I also see a lot of smart folks that think they will get paid for excuses... only lawyers, PR, and politicians are in that business. =3
>> How do I, as a founder, know that I am falling into an anti pattern?
The easiest way is to have outside advisors who can and are willingto adversarially challenge the assumptions you're making. If you don't have those, good cofounders can sometimes play the same role (although that is harder since they are likely to share similar biases as you).