This is the one.
Every major AI lab is knee deep in weird and mildly demented AIs. They've been dealing with wacky AI shenanigans for so long they've come to expect wacky AI shenanigans. The deviation has been normalized.
It took a high profile "AI oopsie" that went external for OpenAI to lock the fuck in - and take a long look at just how much are their AIs getting up to, and getting away with. I'm still not sure if the lesson would stick.