How would one hold Google accountable? By fining them $1bn? $10bn? $100bn? To them it is just the cost of doing business.
We're beyond holding huge companies accountable. The only way they could be held accountable is if there was personal risk involved for the CEOs. There isn't.
If a scam ad is found, at the very least, require them to disclose business records to show how much money the scam ad made (revenue, not profit), and make them repay it. Leave it up to the platform whether to recoup the paid-out share from the publisher or not.
If they are caught doing it repeatedly without taking adequate measures to stop it, treat them as an accessory to the crime.
Put execs in jail for enabling fraud
> How would one hold Google accountable? By fining them $1bn? $10bn? $100bn? To them it is just the cost of doing business.
Percentage of global gross revenue like the EU's GDPR does seems to work effectively enough for a scare tactic.
At this point, breaking them up into smaller companies. Then start fining the individual companies so the balance sheets feel the fine more. Increase the fines exponentially for each violation.