I'm not sure about that. I think there's plenty of people who shit on Firefox to justify to their own ethical standards their preference for some Chromium-based browser.
I've seen people complain about Firefox in terms of performance and compatibility to justify using Chrome, but there aren't many chromium-based browsers appealing to those with ethical standards to choose from. Ecosia maybe? Ultimately is seems to come down to choosing your moral compromises more than anything.
I'm failing to parse the "own ethical standards" as it relates to chromium-based browsers and this conversation about firefox..can you maybe explain, does removing the ability for users to block adds seem more ethical than not?