> The company sounds like a bunch of hot air to me.
When they make being from Europe their whole personality, that shows how little value there is to the actual value proposition.
On the flipside imagine if Europe could be a genuinely competitive continent again. I don’t expect it to happen in my lifetime - but if it could, the benefits to the consumer would be enormous.
I instinctively distrust any company that makes their national origin the main selling point. To me that's a subtle signal that they cannot compete on technical merit.