> you don't know if there is demand without selling. This is an awkward balance
The answer is you start with the sale. Once you’ve sold it, you build it. Ideally, you sell it to customers first. Less ideally, to investors.
And hopefully you are honest with your customers that you are selling something that does not yet exist. That makes it even harder. You have to sell the idea of your idea.
And hopefully you are honest with your customers that you are selling something that does not yet exist. That makes it even harder. You have to sell the idea of your idea.