I can't find the article first using the term, but it's like a hidden sponsored article - start by describing a general problem that people might have or something in the technology space, end by advocating for a solution that your company (or the company who paid you to write the post) sells.
alt Hacker News
I can't find the article first using the term, but it's like a hidden sponsored article - start by describing a general problem that people might have or something in the technology space, end by advocating for a solution that your company (or the company who paid you to write the post) sells.