alt Hacker NewsSurely the author must have anticipated some heightened level of risk in pegging important parts of his personal and business life on a nonstandard TLD like this.
It's a pretty bizarre exception to the normal, intuitive ways that domains work.
I'll admit that it's a crappy situation and I would be frustrated in his place. But if I were in his place, I probably would have also thought it prudent to have a backup plan.
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Anything other than .com, .net, .org, and well-known ccTLDs I see in search results subconsciously get skipped over as "probably SEO spam or other useless content". These new weird TLDs are like the .tk and .us of old.
.name is in no way a "nonstandard TLD." It has been in existence for a quarter of a century and was part of the first batch of new gTLDs approved after the dot-com boom had begun, in 2000.
For the first couple of years of .name's existence, it only allowed registration of third-level domains, and the ability to register second-level domains was added later (and only if no third-level domains existed for that second-level domain).
The author is in no way at fault here, and I don't think I would have assumed there was a heightened level of risk if I were him.
> nonstandard TLD
What exactly is non-standard about an ICANN-approved TLD? Yes, the multi-level structure is a little odd, but given that ICANN approved it in the first place, one has a reasonable expectation that they would work as advertised.