She had no shortage of patients from word of mouth, but old website was minor liability in its datedness potentially putting off prospective patients.

People already knew about her and website is essentially just “this is what I do, where I am and how you can contact me”.

> Presumably a nicer website could lead to more customers.

It depends what "nicer" means. Paying a web designer/developer to create a bespoke website doesn't guarantee that said website will have a better UI/UX and, most importantly, "convert" at a higher rate. Not every web designer/developer understands IA, content, performance optimization, etc.

The popular AI tools produce websites that are clearly AI-produced if you know the patterns, but that doesn't mean they can't be usable and quite effective at converting. And if you have a bit of skill with prompting, AI can be really good at working through performance bottlenecks, etc.

Changing office address? New qualifications? Better copy?

> Otherwise why update the website at all?

Because you have it.