That was just part of her work. She was employee #11 at a now $4.5B biotech company so everyone that early on had to do everything. She worked for Novartis, for booz allen, and others. She usually hired McKinsey consultants for projects but the web stuff was for smaller companies. She managed a team in India for one of her companies that took care of the web stuff. Basically just look at any top-10 Pharma or government website and you might see what she managed.