After 20 years, her new business is mostly word of mouth, but website was very dated and potentially a minor liability.
Scope of work and urgency were so minimal that it was simply not worth the hassle to actually subscribe and then have to unsubscribe later.
If there was no free option we could have done it on my Claude sub or she would have just paid.
Arguably, if the website does not have a positive value and only negative, the logical thing is to shut it down and keep the Google Business profile imo. I assume she has been paying for the domain name all this years too or is it a subdomain?