“Now notice that you are being watched. The image is watching you look at it. It knows what it is doing.”
What in the SCP…
The point is that the image is composed in a particular way to appear entirely un-composed, spontaneous, but plays with that appearance. The artistic part of the image is that relationship between you, as the viewer, and the composition of it.
Sort of like a person with an amazing taste in fashion, dressing shoddily - but in such a camp way, it's very obviously purposeful in its shoddiness, making it a fashion statement again.
...but yeah, I stumbled across that sentence too.
Yes, that sentence is completely ridiculous. It tries too hard to make a statement, but it doesn't adequately reflect the article's subject matter. It is overly pretentious and vacuous.