That 35% will change their tune if it screws their stuff up. Trump et al is great in the large unless he's your business partner or boss screwing your money and life up, hitting on your wife or daughter, owes you money etc. Cheap symbolism is appealing in a fog only, not in your face.
I think you’re underestimating the true believers. Plenty of conservatives are willing to suffer if they think it makes others suffer more. See Dying of Whiteness.
Plenty of people have become alienated from their own family due to blind loyalty to Trump and support for his cruelty. They remain loyal.