I think you've misunderstood something. The comment I replied to specifies "words and phrases and concepts and cultural references". You only seem to be talking about words (and perhaps exceedingly simple turns of phrase). I was quite direct that I disagree when it comes to (among other things) the more complex idioms and certainly when it comes to any and all cultural references.

Imagine a localization attempting to replace a reference to an actor, political scandal, or other concrete cultural reference from one country with the "equivalent" from another. I've encountered that sort of thing before and while there are certainly those who appreciate it I am emphatically not one of them. As far as I'm concerned that's shitty fan fiction.

There are also a lot of examples in most (all?) languages that rely on repetitive sounds, easily mistaken words, or other strictly auditory features of the native language. You literally cannot translate those things. I do not want shitty fan fiction, I want an explanatory note.