RCS provides far better support for group chats, many small feature improvements and end-to-end encryption (E2EE) via Messaging Layer Security (MLS). E2EE for talking to GMS Android and iOS users without them needing to install another app is the main reason we care about it, but far better group chat support matters too. iPhone users very often don't want to have SMS/MMS users in their group chats.
This is a very US-centric (and maybe Canada) thing though? Most of the rest of the world doesn't really use or care about iMessage, even on iPhones. So, I think it's rather
-US- iPhone users very often don't want to have SMS/MMS users in their group chats.
The rest of the world is using WhatsApp, WeChat, Telegram, Snapchat, LINE, etc. for group chats (for better or worse), even on iPhone.