Target user is someone that wants to use Linux on good hardware. Apple hardware has some of the best perf-per-single-thread-perf-per-watt there is. Also, apple desktops are really compact and easy to keep out of the way while having really good performance too.

My current linux PC cuda machine is the latest Intel Ultra 9 mini PC from minisforum, and it still isnt quite as fast as a years old M1/M2. The only thing it has that the mac doesnt is cuda egpu support.