Flock has managed to do what few before have accomplished -- elevated its brand to Google-like status in terms of people associating the entire category of its service with its brand name.

Too bad for them that its for a category that virtually everyone (rightfully, IMO) hates, across all political lines, putting them into a situation where this strong brand recognition is a negative.

Shitty mass-surveillance video device? That's a Flock camera!... even if it isn't actually a Flock camera.