I have a distinctive memory about Theranos from business school - so circa 2013 a few years before it blew up.
Some professor was going on and on about Holmes for being a young, female, founder. It stood out at the moment as weird because the praise was separate from success or outcomes or like brilliant science. It was all about the identity: gender and age.
I wonder if the reason the scam went so far as it did because it was "shaped" exactly like what people were looking for, like what they were told the future of STEM was supposed to look like.
It sure did. And it backfired in a way that could make future female innovators guilty by association. I can see investors asking themselves "That girl looks sharp, but is she another Elizabeth Holmes?"
Reminiscent of what happened with Jason Arday[0].
[0] https://whyevolutionistrue.com/2026/08/04/the-bizarre-tale-o...
Of all the ways Theranos was a scam, the gender thing was pretty much the last. She was wealthy, stacked the board with all the wrong sorts of people but the right sorts of people for corrupt contracts.
Yes, my daughter and I still will randomly say "worlds youngest self-made female billionaire" to each other and laugh when we hear someone use a phase that is only true because of an excessive number of qualifiers.
At the time women were (and still are) underdogs in STEM, so it's no surprise your professor would want to highlight that. For all the rest of were aware, she really was a successful health-tech founder
It's a wider take on [Goodhart's Law](https://en.wikipedia.org/wiki/Goodhart%27s_law):
- young female founders running successful businesses appear to be exceptionally skilled because they have been fighting against the current for their entire life. And the future of that company is double-boosted: They have an exceptionally good founder at the helm, and that founder is going to get even more free media coverage than they normally would.
- ... therefore if I see a young female founder, say no more, I will extrapolate from historic facts and conclude that the company is highly likely to be successful.
- ... and Goodhart's Law kicks in. Whether it is because those with intent to defraud realize what they need to do / they were always around but are now no longer filtered out, or it's simply because the Constanza-liars (they believe their own lies) are not being reality checked anymore doesn't matter: The measurement tool 'is a young female founder' has lost all its predictive power.
- even worse, if the relevant parts of society (the editors of financial newspapers, the bigwigs at investment corps) don't sniff the change in the wind fast enough, we get a new oversimplified yardstick: Someone is going to conclude 'might as well treat every young female founder as a fraud, because statistically they probably are!'
I think your innate sense here is the right answer: The original sin here is treating the identity of the founder as the only significant aspect. Not a heck of a lot of inquiry and skepticism about the promise of Theranos was required to start unravelling that whole mess.
Have you ever wondered the same about other scams? Who else do you think was shaped "correctly"? Also, isn't affinity fraud most types of fraud?
I remember the endless glazing of Sam Bankman-Fried being pretty similar. Pretty sure they engineered it that way. Sell the idea of success. Trump did the exact same thing.
It's like reading the title of the post and skipping reading the actual post. She embodied a popular identity, offered a popularly STEMmy business plan, and the rest was skipped.
Word to wise entrepreneurs.
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Somewhat relevant from The Economist.
> Woke 1 was about identity. Woke 2 is about class
https://www.economist.com/united-states/2026/09/03/woke-1-wa...
Or the other way: The reason the scam was caught was because people were looking for flaws. Society gives a lot of grace to male scammers.
The general scam of unrealistic promises then under-delivering is such a well worn trope that while gender surely played a part in it (as it is a big part of social perceptions in general) I hesitate to blame it here. I think for anyone who has been in tech for a while it doesn't take an imagination to picture a man doing pretty much the same thing