Plenty of male-led businesses also turned out to be scams, and yet no one goes 'that guy looks sharp, but he is male so seems suspicious'. Which only proofs how deep sexism is rooted.
It's just pattern recognition at work. None of the male-led scams have "being male" as a talking point trying to sell the scam, so it's about as notable as a scam founder wearing black shoes.
But now "female led" has entered the conversation as something to recognize a scam by. Whenever it comes up again this memory will lit up and make people wary.
The point is that anything subject to hype is also at a greater risk of being a scam.
If we were desperate for red-headed founders then the risk of any given red-head riding the wave of hype rather than substance is higher than at baseline.
That's the point being made. Your comment about male led misses it because there's currently no hype about male led. Though I can see it coming back.
> Which only proofs how deep sexism is rooted.
Only if you're determined to look for it.
No one promotes companies, or gives special grants, or runs special funding groups, or special networking breakfasts, for men. It's only for women. Women are currently viewed as intrinsically a good thing to run a company, and it's a problem if your company has fewer than 50% women. It's all about identity and not competence. She rode that wave.
Men ride other waves, but specifically not that one. Unless you count trans women in sports. Or Tim Walz.
No one markets ‘male founder’ as a reason to trust the business. Once gender is framed as a virtue, people start asking whether that claim actually means anything.
No one thinks that the number of males participating in business is too low, and that it is socially-beneficial and morally-important to promote male-run businesses.
This sort of thing is really hard to avoid. If you've ever spent time as somehow very different in a social setting, you can see this happening all the time. Even in positive ways.
Scamming as a male can actually improve your reputation. Donald Trump is currently the president of the united states despite years of ripping people off. If Bernie Madoff could run as a republican senator, I'd given him decent odds to win.
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I inherently don't trust old white guys so i'm not sure that's true
> Plenty of male-led businesses also turned out to be scams, and yet no one goes 'that guy looks sharp, but he is male so seems suspicious'.
The scam was sold on her gender ("successful female entrepreneur"), so unfortunately it's going to be part of the heuristic.
Male-led scams aren't sold on the gender of the scammer; gender is completely ignored (No one describes those as "a successful male entrepreneur").
Unfortunately, the gender sale was a big part of the scam. I'm looking at many male-led scams, and they did not sell it based on the gender of the scammer.
> Which only proofs how deep sexism is rooted.
No, it only proves that you have ideology deeply rooted. I believe you see sexism everywhere. The type of person you just want to say "oookay, huh, is sexism here, in the room with us?"