Gibson is one of those writers who are much better prose stylists than plotters.

I enjoy reading his prose immensely, but he's been stamping out books with the same template for ever: an expert is hired to do something. Turns out there's a man with unlimited cash flow funding everything, but was hiding his true intentions (usually in order to lay a trap), which are revealed, and then some McGuffin is saved or eliminated or whatever; meanwhile, the main character mostly didn't do anything, just a passive spectator to some plot unfolding around them. The one I will forgive most easily here is Count Zero, which I think is much better than its reputation (except for the Haitian voodoo deity stuff, which didn't land for me); while the template is the same, the ruse connects well with Neuromancer, and it's just a fun, action-filled book that is definitely not boring. (The ruse in The Peripheral, by comparison, was deeply unsatisfying. Agency was junk, most of the book describing preparations for a military attack while the main character sleeps. Even the prose was much worse and much sloppier than usual.)

What's interesting is that his early short stories are much more original, I think. Burning Chrome, New Rose Hotel, and Johnny Mnemonic, for example, show flashes of originality that maybe Gibson wasn't able to keep up when plotting out whole novels.