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ndiddyyesterday at 10:58 PM1 replyview on HN

Yeah basically everybody I know who's non-technical switched to Chrome when Google started advertising it on google.com (This was back when nontechnical users would start every search query by going to google.com). "Oh this says it's better and faster, let me download it". Google also paid shareware/freeware developers to bundle Chrome with their installers if you didn't uncheck some option in the "expert install" mode. Chrome would then launch and prompt the user to set it as the default browser. This is somewhat questionable, but this sort of developer usually pushes some sort of malware in their installers so I suppose Chrome was an improvement on that.


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pkastingyesterday at 11:26 PM

The distribution opt-outs really bugged me at the time, and I went and talked to the marketing team. Surprisingly, users who got Chrome via one of those opt-out deals used it at rates/in ways statistically indistinguishable from "organic" users (i.e. users who manually downloaded Chrome and installed it). This was a pretty strong counterargument to the idea that we were pushing something unhelpful on people who didn't want it -- they seemed to "want it" as much as the people who'd bothered to go find it manually.

I still didn't (and don't) love the practice, but it called in to question a lot of my assumptions about what people knew about software, why they used what they did, how they found it, etc.