alt Hacker NewsHow much time, money, and human effort has been spent on the Pepsi/coke advertising arms race?
All for what? To maintain the same market share they've had since the 80s? What a waste.
Replies
Razengan • today at 5:56 AM
This is what I've been saying since forever:
Who the fuck ever buys anything just because of an ad??
That they didn't ALREADY know about or were going to buy anyway?
The ads industry is a racket. At best it's a case of the emperor with no clothes: every one believes it works because everyone says that it works.
At worst, it's a thin veil for obnoxious privacy-raping constant global surveillance.
I have yet to find a graph that shows the market share all the way back to the 1980s, but the market share isn't stagnant--Pepsi's market share has dramatically fallen (about half since 2000), while Coke's share has been pretty stable, although declining somewhat. Pepsi is no longer the second largest soft drink--it was very recently eclipsed by Dr. Pepper.