IANAL, but only the owner can consent through the TOS. The owner does not collect or process the data, so it's entirely on LG to ensure proper consent, not the owner. Breaking a TOS is not a crime, and can only be punished by restricting or disallowing access to a service, but collecting personal data without consent is a huge problem in the EU.
I<3ANAL but even if the owner agrees to the TOS, there’s no way other users or guests are verifiably consenting or any way for LG to verify before collecting data.
I could hit someone and say it was someone else’s fault, but delusion isn’t a legal defense.
It’s clearly unreasonable to assume that LG can know and procure consent from everyone you choose to allow into your living room.
It’s reasonable to push the burden of procuring that consent onto whoever controls entry to the space, with terms like this.
As a thought experiment, let’s take a service like Zoom where you can record video of participants. It’s reasonable to say “you’re operating the camera, if someone appears in the background, it’s your responsibility to make sure they’re informed and consent to the recording”. In fact, trying to establish the identity of the person in the background for the purposes of procuring consent is probably a greater intrusion on privacy than not.
The problem here is different. The problem is that the volume of data being collected is clearly unnecessary for achieving the purposes it’s intended for.