I don't see how it would be negative PR. If anything, the love these breakthroughs and use it in their PR campaigns.
They don't need to collect the monetary prize to announce the result and use it for marketing.
On the other hand, trying to collect the prize would probably not go uncontested.
They don't need to collect the monetary prize to announce the result and use it for marketing.
On the other hand, trying to collect the prize would probably not go uncontested.