There almost certainly is. I think on HN people aren’t really aware that they don’t represent the median internet user super well. I would wager if you were to tally every late millennial and zoomer across the west, Instagram usage would probably be near 90%. Facebook usage among older people is also still absolutely rampant, at least anecdotally. Not to mention WhatsApp usage which is huge everywhere but the US seemingly

Who knows for sure, but Meta's own financial disclosures[1] report over 3.6 billion "Family Daily Actice People (DAP), which represents the de-duplicated number of people who log into at least one of Meta's core properties (Facebook, Instagram, Messenger, or WhatsApp) daily.

At even 1% of that figure, that's a heck of a lot of people.

1. https://investor.atmeta.com/investor-news/press-release-deta...

I placed an ad on Facebook as an experiment just to see what the conversion rate would be.

It's for real estate so you can't select age ranges.

The view count grouped by age (highest views to lowest) was:

- 65 to 75

- 55 to 65

- 45 to 55

And almost all women.

In other words, there are a LOT of older women on FB.

Outside of US/Canada and a handful of countries with their own chat apps like China, WhatsApp is like... THE global method of internet communication.

India is 1bn-something people and they're pretty much all on WhatsApp

Yes, of course. Wikipedia has a quick summary of the most popular networks ranked by monthly active users. Facebook is #1 and Meta owns three of the top five. https://en.wikipedia.org/wiki/List_of_most_popular_social_pl...

> Is there tho?

Yes.

> I'm curious to know what percentage

A fraction of one.

Same with most topics that HN considers sensitive, such as privacy concerns. >99% of people just don't give a shit.

Almost everyone in south asia, Latam, and Africa with a smartphone uses whatsapp daily. I mean the penetration rate is actually crazy. In my latam country 92% of internet users are whatsapp users. In india, the figure is 97%.

So how many billions is that before throwing in IG and FB?

Yes

You're probably a techie so statistically an anomaly.

Also WhatsApp is absolutely huge around the world and wherever I go it doesn't seem like it's slowing down.

FB Marketplace is great.

I’m sure there is a percentage of accounts that are zombie but there’s no doubt that Meta has an absolute shit-ton of daily users. All else aside, in most countries outside the US WhatsApp is the primary messaging medium.