> I think Meta's strategy is to capture the 'normie-tier' of AI users.

For what it's worth, maybe that would help people who struggle with technology in general? Because as far as UI/UX goes, a chat interface for an agent is about as easy as it gets (not every site having its own crappy assistant that can't really do anything useful for you, but is slapped on there for the sake of a checkbox).

I watched the marketing video and to me it seemed pretty nice and practical for the average person.