"did you see what the president just microblogged"?

come now, surely you understand why it would be beneficial to the commons to have a snappy, catchy term that already has purchase in the public imagination be free to use, right?

But people (around me at least) feel bad when they have to compose an entire sentence full of words without any brand names or corporate names inside. They feel like being separated from their mother or like they lost basic orientation when not in each sentence there is "an uber", or "my instagram", or "a youtuber", "a whatsapp", ..., ..., ...

The email signature of my former landlord was like that:

..... Phone: 012345 I-Phone: 543210

Funnily, that wasn't some US girlie, but a German grandma. Maybe she got some bad US food on some journey and it made her brain rot away. Yessss, of course, as a bonus, it's a somewhat uncommon way spelling... But, yeah...