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AnimalMuppetyesterday at 12:44 PM6 repliesview on HN

I thought it was reasonably good. A few moments were laugh-out-loud, a few were touching, a few surprise reveals, a few plot holes. Worth watching once, but not spectacular.

But not worth watching in a theater. The big turn-off to me wasn't the movie itself. (Yeah, this is going a bit off topic.) I got in the theater ten minutes early. Eight minutes before the start time, they started showing ads for popcorn and soda. Ad after ad after ad after ad. Those ads continued until twenty five minutes after the scheduled start time. Total ads: thirty three minutes. Attached to a movie that I paid for. If theaters wonder why people don't go to movies any more, that's why. Or at least, it's a big part.


Replies

mattmcalyesterday at 2:02 PM

If you buy tickets online from AMC, they now show a disclaimer that tells you the movie starts around 25 minutes after the listed show time, though usually it starts 30+ minutes after.

PaulHouleyesterday at 1:58 PM

I can't complain. I live near a small city that was showing this film at a small and intimate cinema downtown and and at a multiplex at the mall. So there's competition and at the downtown cinema I showed up at the start time saw a few trailers and enjoyed the feature.

tetris11yesterday at 1:49 PM

Yep, reasonable film to stream. Wouldn't pay theatre money to go see it

cultofmetatronyesterday at 12:57 PM

the price for movie tickets in america are insane too. I went to see the odyssey in malaysia. It was less than half the price for an equivalent experience.

ViktorRayyesterday at 1:37 PM

For me I actually like seeing trailers before the movies. Personally I feel like the trailers are part of the experience and I can’t help but feel some disappointment when a movie starts with no trailers in front of it.

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Paul_Claytontoday at 12:18 AM

I wonder if ads (not 20+ minutes straight of ads!) would be less annoying if they were diverse and even moderately entertaining.

E.g., have a customer standing in front of the concession stand saying "Man, the popcorn costs an arm and a leg." followed by an alien with many arms and legs saying "Here, I'll pay." detaching an arm and a leg. The original speaker leaves with his popcorn and the alien buys itself some popcorn (another arm and leg taken off), takes a taste and says "Mmmm. Worth it!" (That might not be a great ad, but I am not that clever at advertising. However, I think that would at least make me smile if not laugh, and a professional should be able to find better concepts and execute them well.)

Having modestly different versions (like openings for The Simpsons) could be a cost effective way to made different versions that could actually draw attention by trying to see what is different and to see Easter eggs for movies for frequent theater goers (or those staying for a double feature).

With big time movies, the movie production company could provide one or two generic ads with various small variations (like a character from the movie being shown or being promoted with a earlier trailer sitting down next to someone in a theater "watching" a trailer who says "I clearly got here too early." to which the character says "That's why took the time to stop by the concession stand" and waves his box of Milk Duds (or other item from the concession stand) while holding a drink in the other hand.

I think there are so many ways to make advertising less annoying. However, even with no repeats and interspersing ads with trailers and shorts (possibly with some product placement, i.e., subtle advertisement), twenty five minutes sounds painful. Entertaining, or at least mildly interesting, advertisement also requires more effort and some appreciation of the audience. Why bother when one has a captive audience? Even with good targeting information, there is also the problem that those wanting to buy the movie goers time/attention may not be selling something of interest (though I could enjoy a clever car ad even though I do not drive and have a slight anti-car bias). With low effectiveness of ads (and so selling price), their number would be increased to compensate for individual ineffectiveness even if the theater is not especially greedy. Driving away movie goers with more ads, then means even more ads need to be shown to compensate for the reduction in eye count.

I have not gone to a movie for about a decade — Interstellar, which was released in 2014 — and I did not really enjoy the experience. Beside problematic aspects of the movie, the sound volume was not comfortable, the social environment was not comfortable, and I went because my host family urged me to go. However, there was not a long feed of ads, so that experience was relatively good. Anyway, I may not be the best person to ask about the contemporary movie going experience.:-)