This. He would have never approved a foldable phone, the iPhone Air, or the Vision Pro. Apple is back to throwing shit at the wall like they were in the 90s. Directionless. Visionless.
Apple threw plenty of shit at the wall when Jobs ran the ship. The hockey puck mouse and the Mac Cube was under Jobs. The first Apple TV. That was pretty much what the Vision Pro is: a side project to test the waters and get some experience with a new format. It’s just that the Vision Pro by its nature is a much more expensive and ambitious side project.
All the three product you mentioned is exactly the kind of things Steve Jobs did. Don’t make him into this mythological flawless visionary.
You can bash the Air all you want, but it's the iPhone I love the most by far, and I had many iPhones since the 3G. It's such a pleasant phone to hold and the screen size is lovely.
If they release a second version with a ultrawide and maybe tele camera, it would be perfect.
Tim Cook:
[Jobs’] advice to me was ‘Never ask what I would do, just do the right thing,’
He had watched Disney go through this paralysis of sitting around and talking about what Walt [Disney] would do. And he did not want that for Apple.
He launched the macbook air. Iphone air seems right up his alley.
I could definitely imagine him loving the Air. But I don’t think he’d segment the market; he’d probably get rid of the normal iPhone
The iPhone Air is an absolutely beautiful product.
I’m having your post read out loud and am listening with my Apple Hifi.
I really don’t know how you can say he wouldn’t do this things.
The Air particularly - the thinnest, lightest feeling, nicest to hold iPhone ever made, I think that might have been his favorite.
The Vision Pro is clearly an interesting category of device, Apple needs to be in, if it would have seen the light of day under Steve Jobs is unknowable.
He was ruthless at Apple because back then he had to be - now they can run Vision Pro and it not impact their ability run the business, if Apple had A product that did not succeed in the 90s it might have sank them.