Only if "pure marketing juice" means "plainly telling people about a straightforward feature they're adding to one of their products." Which like, okay, that is what marketing is, but are you suggesting they don't tell people?
I think it's the:
> a first for the open-ear form factor
That is being called out as comical.
Because they're being very awkwardly specific in order to make it sound like they're the first to do it.
For the average consumer who doesn't know that if you look outside of their disclaimer you'll find that it already exists and think that apple invented the feature