Yeah and the production numbers from the start seemed to indicate that Apple knew it wouldn't be extremely popular.

FWIW, I bought one knowing this, and have zero regrets. Amazing hardware, it's the best personal display on the market. I use it for the majority of my movie watching.

>>The Mac Mini is an entry level product I see quite lot of people pick up. How is it niche?

It's a stationary computer that requires a standalone monitor, keyboard and mouse/touchpad. People just buy a laptop instead, a dedicated "computer" space at home is increasingly a thing of the past. And especially now if you can get the Neo for very similar money I have no idea why you'd buy the mini if your entire computer use is Facebook and maybe some word editing from time to time.