> the iMac was a refined workstation, the AirPort was a refined WiFi router, the Time Machine was a refined NAS, the iPod was a refined MP3 player...
The word "refined" is doing a lot of work here. Just a few examples:
- The iMac had a design unlike any desktop computer before it.
- While a couple products had come before it, AirPort was the first affordable, mass-market consumer Wi-Fi router.
- The iPod was the first MP3 player to incorporate the then brand new 1.8" Toshiba hard drives that enabled it to have for the time incredible capacity for the package size. And Apple innovated with the click-wheel user interface.
All three of these products most people would see as much more than "refinements" but actually big innovations compared to what was already available in the market.
And the original AirPort Express in 2004 had a headphone jack! Well, a speaker socket. And it showed up on your mac laptop so you could play music to it wirelessly with iTunes.
Utterly brilliant.
> The iMac had a design unlike any desktop computer before it.
Debatable, but it was still just a personal computer - sure, refined in exterior, but inside it was still just a workstation.
> AirPort was the first affordable, mass-market consumer Wi-Fi router.
Absolutely not. There were plenty already on the market. Was it the first one to have a name, rather than some crappy codename? Maybe. But mostly it was the polished version of an existing product.
> The iPod was the first MP3 player to incorporate the then brand new 1.8" Toshiba hard drives
It was still an MP3 player, there were already loads on the market - some even with similar capacity. It was refined in UI, yes.
> most people would see as much more than "refinements"
Most people with no knowledge of the market, maybe. Everyone in the space marvelled at the skills Apple displayed in taking existing products, refining them, and selling them like they were the first-ever products in those segments. That's when the "reality distortion field" was first described.
This is also why, multiple times, established players failed to understand these products would succeed - see the famous quips about the Zune and later the iPhone. Everyone knew those products existed already, they just did not grasp how Apple's knack for polishing (and marketing) could make such a big difference.