Importantly, there is only an incentive for L2/L3 data on business/corporate cards, which have an inflated interchange rate above personal cards anyway.
This is not a scheme to get enhanced targeting data for personal transactions.
Ive heard of casinos trying to pay out winnings using some kind of prepaid card, where theyd also get info about how people spent their casino winnings. Lots of ways to leverage that data.
I believe most prepaid visa gift cards are being monetized in this way. https://www.walmartgift.com/AcctMgmt/Controls/WalMartGiftCar...
Ive heard of casinos trying to pay out winnings using some kind of prepaid card, where theyd also get info about how people spent their casino winnings. Lots of ways to leverage that data.